Story By Shelby Davis
I had a chance to talk with Liz and Larry McNamara,owners of The Strand Theater, this morning about some exciting news! But before the great news, you have to understand what Larry, Liz and other historic or small town theater owners have been going through in the past few years.
You've probably heard about the Hollywood studios' industry-wide conversion from 35 mm film to an all-digital product. For us movie-goers, it is supposed to mean a higher-quality movie, sound, and faster access to new releases. (I'm admittedly not a movie expert or critic, so bear with my novice jargon!).
The flip side of this transition is not so bright for independent theater owners; it means each theater, each screen really, needs to shell out about 100 grand for new equipment, electrical systems, ventilation systems, screens, and on and on. What are the odds that the owners of a small-town, historic, independent theater has tens of thousands of dollars just lying around for this exact occasion? About as likely as yours truly, a small town restaurant owner, having a few thousand in my rainy day fund. Yeah, not likely.
According to Liz, the threat of Hollywood going 100% digital has been floating around for the last decade or so. Someone would pop up with a deadline, but then nothing would happen. After many false starts, theater owners knew the threat was looming and started to make plans for conversion. Then last fall, theater owners got the news from Hollywood: go digital or go dark. Like right now. Like in the immediate 4-6 month foreseeable future.
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